Market research on dating websites

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.

Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.

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When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.

One in every ten American adults has used an online dating site or a mobile dating app.

In general, online daters themselves give the experience high marks.

Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.

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